FINALLY.
A CULTURAL CONSPIRACY FOR US.
Artifacts are how we find one another. We regularly publish zines, produce garments, and make funky, beautiful, and sometimes beautifully ugly things with our friends. Click around and find something that shouldn’t exist, but does. You’ll know it when you see it.
ATTIRE
COLLABS
VIDEO MAGAZINE
Let it be known that minor genius stands for three things…
STYLE
In a world we can’t control, style offers protection, expression, and identification. Real recognize real. We reject cheap aesthetics through consumption and place the radiant, self-directed individual at the center.
Style isn’t what you wear. It’s how you move through the world — the part no algorithm can copy (yet).
SPIRIT
The control merchants would prefer your spirit retreat into silence, isolation, and self-improvement.
Ours returns to ritual participation — to the pleasure of being witnessed and alive together.
No fixing. Only expression. Anti-loneliness and non-separation as devotion. Why go to therapy when you can join a party?
SIGNAL
Freed from the psychic and financial chains of the content mines (mostly), we make our own work and share it bravely, without apology.
We find each other through signal — artifacts, moments, physicality. Your voice is needed. Your world is part of ours.
Enjoy yourself. Be a face. Mystique requires witnesses.
UPCOMING EVENTS:
Join us for a literary reading disguised as a cocktail party. Dress up and come meet your next friend, date, and co-conspirators.
RSVP HERE
Peep game from our favorite successful weirdos. Watch, steal, discuss.
Got some duds that don’t fit into your emerging legend? Come to the minor genius clothing swap. Give, receive, style, repeat.